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Sales & Marketing
The Challenges
With increasing limitation on any cost reduction initiatives in achieving
earnings growth, the pressure remains vested with sales and marketing to address
the challenges. To do so, it is important for the function to integrate greater
and closer with the business processes, systems and other functions.
Successful companies which are strong on sales and marketing integrate their businesses well with the brand strategies. By delivering a differentiated brand promise and identifying branding opportunities into new market, revenue grows faster offering greater return to shareholders. Deploying more multiple channels and orienting other functions in going to the market are also keys in driving revenue growth.
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