Functional Expertise Consulting Services Franchising

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Our franchising knowledge combines a complete suite of worldwide franchise best practices with customised local solutions... More Details

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Our combination of global franchising knowledge and local wisdom enable us to bring significant performance improvements to our clients which include... More Details

Franchising

The Challenges

With a relative saturation of franchising in the FMCG retail markets in North America and Europe in expanding the businesses, companies that are successful in the home market and elsewhere are finding their ways in the developed and developing markets which offer the greatest franchising growth potentials. Though successful with a strong brand and a winning franchise formula in the home market, the same cannot be guaranteed when being implanted to a new target market.

Successful companies which are strong on franchising develop a coherent brand and marketing strategy, supported by adaptive franchise structures and programs, across the different markets they operate. While providing the necessary supports for the franchise programs, it is essential to modify the home franchising strategies to cater for local business and regulatory requirements. By deploying customised local solutions with operations excellence, franchising is a great means to grow in a new market, offering greater return to shareholders while minimising capital investment.