Efficient Consumer Response (ECR) Category Management Seminar

Efficient Consumer Response (ECR) Category Management Seminar

「高效消費者回應」組織 (ECR) 專題介绍「貨品類別管理」

David Pun, Learning & Business Development Director and Kelly Fung, Senior Consultant of Prosmart Consultants Limited were invited as guest speakers at GS1 Hong Kong’s Efficient Consumer Response (ECR) Hong Kong Training Workshops 2008 on 14 August 2008. They jointly conducted a session on “Category Management”.

綽越顧問有限公司榮獲香港貨品編碼協會(Hong Kong GS1)邀請於2008年8月14日(星期四)在其舉辦的國際供應鏈權威「高效消費者回應」組織(ECR)香港區培訓工作坊為嘉賓講者, 由學習及業務發展董事潘國樑與高級顧問馮祿強專題介绍「貨品類別管理」。

David Pun welcoming all participants, stressing the objective of this session is to have a clear understanding of the desirable mindset for successful implementation of Category Management.

潘國樑歡迎各參與者出席, 並強調這講座的目的是瞭解如要「貨品類別管理」推行成功，各有關部門成員須具備的工作態度。

David Pun introducing Kelly Fung to share his abundant experience in transforming various teams of traditional buyers into effective category managers

潘國樑介紹馮祿強與眾人分享他曾在數家不同零售集團帶領採購員隊伍改革成貨品類別經理的豐富經驗。

Highlighting the key areas of Category Management from understanding the market and lifestyles of customers to providing services and products to satisfy their needs.

強調幾個「貨品類別管理」的主要範圍：從瞭解市場及顧客的生活方式開始，直到提供服務與產品以滿足顧客的需求。

Procurement and logistics executives of major local and multinational suppliers and retailers are among the participants.

參與者是來自具規模的本地及跨國供應商與零售商的採購和物流行政人員。

Pointing out that the goal of Category Management, a key function within Supply Chain Management, is to maximize consumer satisfaction through collaboration of suppliers and retailers.

指出推行供應鏈管理的主要功能 -「貨品類別管理」，目標是透過供應商與零售商的緊密合作，盡量滿足消費者。

Category Management is presented as the function of optimizing assortment, new product introductions and promotions to create consumer value with the support of effective technology and full integration with operations and logistics.

「貨品類別管理」功能，就是運用高效的科技及透過與營運與物流的互相配合，提供最高效的貨品組合、新產品的推出及促銷推廣，為消費者增值。

Kelly Fung highlighting the job specification of a category manager as opposed to a traditional buyer

馮祿強重點介紹貨品類別經理（有別于傳統採購員）的職能範圍。

Kelly Fung presenting the 11 Essential Steps in implementing Category Management compiled based on his own experience.

馮祿強介紹建基於自己真實經驗的推行「貨品類別管理」11部曲。

Explaining why good relationships among the three core teams of a retail business, i.e., Category Management, Operations and Logistics (smooth as if they are within a circle) is crucial to implementing Category Management successfully.

解釋零售企業的三個核心職能部門，即貨品類別管理﹑營運與物流的良好合作關係（就如共處於一個圓圈般的圓滑）是成功推行「貨品類別管理」的首要條件。

David Pun and Kelly Fung taking a question from the audience on how to transform traditional restaurant procurement into category management.

潘國樑與馮祿強細聽席上有關怎樣把傳統餐廳採購轉化為「貨品類別管理」的問題。