Prosmart's Consultants Lecture in Fudan University's EMBA Programme

綽越顧問講授復旦大學EMBA課程

 
 


Day 2 (24 June 2007)


Prosmart was appointed by Fudan University's College of Distance Education to lecture in FUD107 Sales & Marketing Management, one of the 10 courses offered in its Entrepreneur MBA Certificate Programme on 23-24 June 2007 at Royal Plaza Hotel, Kowloon, Hong Kong.


In line with Fudan's request to emphasize sharing of actual business experiences, Prosmart conducted the course in the unprecedented interactive workshop format, with a fair amount of small group discussions and presentations.



第二天(2007年6月24日)


綽越被復旦大學網路教育學院任命為其10個企業家工商管理證書課程FUD107中的市場營銷管理負責講授,該課程於2007年6月23-24日在香港九龍帝京酒店舉行。


為符合復旦著重分享實戰業務經驗的要求,綽越運用空前的互動工作坊形式指導學員,課程中融入很多小組討論及由學員分享討論結果。



Elaborating on the essentials of branding as an important subject under sales and marketing.



闡述在市場營銷中的一個重要課題:品牌的要素。



Presenting the definition of brand asset and the brand role differences between manufacturer/distributor and consumers.



講述品牌資產的定義及在製造商/分銷商和消費者之間品牌角色的不同。



Key components required under brand rejuvenation.



品牌更生要求的主要成分。



Formulating brand strategy for new products and its associated advantages and disadvantages.



關於制定新產品品牌戰略及其相關的優點和缺點。



A student from Macau making a presentation of his group's findings at the branding group discussion session.



一位來自澳門的學生員在講述他所屬小組——討論品牌議題得到的結果。



Highlighting the key areas to be covered under channel management strategy.



介紹營銷渠道管理策略涵蓋的關鍵領域。



Going through the different levels of sales channels in the China market.



講述中國市場的銷售渠道層級



Explaining the factors to be considered in evaluating the added value and the associated cost implications of different sales channels.



解釋在評估不同銷售渠道的增值及所包含的相關費用時要考慮的因素。



Highlighting the decision-making process in channel management.



重點講述渠道管理的決策過程。



Explaining the importance of treating channel players as partners.



解釋視渠道成員為合作夥伴的重要性。



Another student from Macau sharing the views of his group on whether the image of channel selected should be in line with the image of the product itself.



另一位來自澳門的同學分享他們小組在渠道形象選擇是否應該與產品自身形象一致的觀點



Upon students' request, William Choi, coordinator of the EMBA Course offering information on the top-up to UK's University of Wales MBA programme. Support to be given to students include:

  • Language support for students with difficulty understanding English
  • Doctorate candidates to guide students in structuring and writing their own theses.

基於學生的要求,EMBA課程協調者蔡錦洪提供在直入英國威爾士大學工商管理碩士的銜接課程方面的資訊。 此課程提供給學生的支援包括:

  • 對聽英語有困難的學生提供語言支援。
  • 安排博士生輔導學生編制及寫作自己的論文。

David Pun highlighting the contents of the Franchising module.



潘國樑重點講述特許經營模式的內容



On the benefits to the Franchisor.



關於特許人的效益。



David Pun highlighting the check one word list in determining whether a company is ready for franchising.



潘國樑重點講述一家公司決定是否作好準備以提出特許經營時的檢查清單。



On how to get ready for Franchising launch.



關於如何為特許經營啟動做好準備。



Two groups discussing what qualities a Franchisee should have.



兩個小組在討論被特許人需要具備什麼品質。



Presentation of group findings in progress on the underlying factors of becoming a suitably qualified franchisee.



小組觀點的介紹在進行中,內容關於成為一個具備資格的被特許人的內在因素。




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