David Pun, Learning & Business Development Director welcoming the course participants from both Hong Kong and Macau.

學習與業務發展董事潘國樑歡迎來自香港和澳門的學員。

David Pun highlighting the individual modules to be covered under the 1 1/2 day course.

潘國樑重點介紹此次1天半課程涉及的個別主題。

Key elements of the 4Ps (Product, Promotion, Price, Place) in the “Marketing Mix”.

營銷組合中的4P（產品，促銷，價格，地點）主要原素。

Students in the first group discussion – a debate on whether sales & marketing is to create needs or to satisfy needs as first lesson in sales and marketing.

學員在第一個小組討論—市場營銷的第一課：以市場營銷是創造需求還是滿足需求為題作辯論。

Explaining marketing guru, Michael Porter's Value Chain and its underlying fundamental and supporting activities in the value creation process.

解釋市場營銷權威邁克爾波特的價值鏈及其在價值創造過程中的基本原理和支持活動。

Product/market development under the Ansoff’s Matrix.

在Ansoff模型下的產品/市場開發。

Sharing the importance of core competitive advantages of some global companies in sales and marketing.

分享一些跨國企業核心競爭優勢在市場營銷中的重要性。

Detailing the underlying key areas and their components in the ultimate goal of satisfying customers’ expectations.

介紹要達到滿足顧客的最終目標需兼顧的重點與小節。

Explaining how market segmentation works and how a niche market can be identified and developed.

解釋顧客群體的合理劃分方法及如何辨別與開發具潛力的顧客群。

David Pun facilitating a group to conduct a SWOT analysis on a product with high-income female as target customers.

潘國樑引導一個小組進行以高收入女性為目標顧客產品的一種的SWOT分析（即強勢、弱勢、威脅、機會）。